March 24th, 2017
Black and White Hat SEO techniques use to improve the visibility of your website on search engine. There are two different approaches of SEO, one is Black Hat SEO and second is White Hat SEO, where Black Hat SEO is not the ideal way of doing SEO and also not implement where White Hat SEO is already done because White Hat SEO is totally organic and completely different than Black hat SEO. Black Hat SEO amends ranking, which is not affiliated by the search engines and whereas White Hat SEO is utilised with an excellent practice strategy to achieve high rank in Search Engine.
White Hat SEO Approach
White Hat approach is helpful to do SEO organic way and which will help you to keep away from the selection of wrong methods. So your website or domain should not be penalised by any Search Engines like google, yahoo or bing.
White hat SEO transparently says that whatever created on a website it must for the visitor and their must use original contents and images, there should not be manipulating for satisfying Result of Search Engine.
Contents are major aspects of SEO, in this approach, there is no any kind of space for Poor Quality Contents.
Always design good quality of web pages, amend the performance of a website and also keep steady consistency.
Black Hat SEO Approach
One more approach known as Black Hat SEO, which is not recommended or should not be an organic way of doing SEO. This is a shortcut way for an SEO professional to put your website in 1st position in a very short period of time. However, this short cut method can temporarily bring the site on high position but not for a longer period of time.
There are low-Quality web pages, which do not satisfied enough content parameters are known as Gateway Page.
Sometimes person host more than one website, but in actual, there are similar contents in each of them.
Black Hat Approach help to amend the rank, which is not steady for the long term. It’s for very short term and that’s the biggest disadvantage of this Black Hat SEO approach. Sometimes search engine blocks those websites who are running with such techniques.
So, what’s your way ???
There are always two approaches for doing work either its good and bad approach. Which one to choose that depends on the various parameters like the behaviour of the business model and need of the client. Sometimes there is an issue come out whenever people start misusing White Hat Approach over time it’s become Black Hat Approach.
I can’t tell you how to run your business. I just want you to ask yourself (and your vendors) the hard questions.
1. Are “low-value” tactics actually saving you money?
2. How much risk are you really willing to take?
3. Is your #1 priority to get up and run quickly with low budget, or are you trying to build a real, long-term business?
The best your provider can do is to show you their hat, and they can’t help you answer these questions, then move on – it doesn’t matter what colour that hat is.